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Eat Free. Love Your Life
Coaching program
Eating Free is a personalized coaching program designed to help you achieve food freedom. It’s not a quick-fix weight-loss plan. It builds a sustainable approach for you to improve your relationship with food, stabilize your weight, prioritize your health and Love Your Life.
The program helps you:
Eat freely without anxiety or regret.
Build and sustain a healthy, struggle-free relationship with food.
Embrace foods that support your health.
Say goodbye to weightloss diets.
Better manage your diabetes.
Recover from your eating disorder.
Eat Free and Love Your Life.
Who can participate?
You can participate in the Eating Free coaching program:
If you are over the age of 18 years.
A parent of a child or teenager experiencing eating challenges including children / teenagers living with with diabetes and those with eating disorders.
Program options and costs
Working together to build your Eating Free future
Eating Free coaching sessions last 40 minutes each. Sessions take place online. The folliowing options are available.
8-week program (one 40 min session per week x 8 weeks)
Cost: R1,280
This is the recommended program:
It gives you enough time to build a solid foundation for long-lasting food freedom.
It empowers you to start realising the benefits of the Eating Free approach, motivating you to sustain what you learn during the coaching program for lasting success.
You will receive a daily motivational email to guide you through the programme.
4-week program (one 40 min session per week x 4 weeks)
Cost: R640
This is a shorter program if you have time or financial constraints.
Together:
We establish the basic building blocks for your Eating Free future.
We work together to empower you to build your Eating Free future.
You will receive a daily motivational email to guide you through the programme.
Once-off session (40 mins)
Cost: R280
The once-off Eating Free coaching session is available to individuals, groups of up to 5 people, and parents:
Individuals and groups - This is a motivating information sharing session.
We take a quick 'walk through' of the key pillars of the Eating Free program to guide you on how to address your eating and weight challenges.
Parents - This is a customised session for parents caring for a child with eating struggles.
We work together to map out ways to provide your child with the right physical and emotional environment to promote their journey towards eating for nourishment to promote their growth and development.
Located outside of South Africa?
If you are located outside of South Africa, you will need to opt for the 8-week program which costs USD75.
Optional benefits
Optional benefits
If you select the 8-week or the 4-week program, you can enjoy other benefits:
A personalized guidebook for sustaining your Eating Free future.
R160
Access to a supportive community of people committed to an Eating Free future including a monthly e-meeting.
R160 per month.
What is food freedom?
Food freedom means you can:
Enjoy eating without stress, regret, or fear of weight gain.
Focus on self-care and mindfulness while preparing and enjoying meals that nourish your body and your mind.
Make eating decisions that serve you and your health while moving away from using food to 'cope' with life challenges.
Why the Eating Free coaching program?
The Eating Free program is designed to promote sustainable food freedom and help you to:
Build and sustain a healthy, struggle-free relationship with food.
Eat freely without anxiety or regret.
Embrace foods that support your health.
Say goodbye to dieting and empty promises of rapid weightloss solutions.
Better manage your diabetes.
Recover from your eating disorder.
We work together to set your goals and achieve them at your pace. We pave the way for your Eating Free future.
What makes Eating Free unique?
The Eating Free program focuses on you:
It is customised to your unique needs and circumstances so you can build long-lasting food freedom.
The Eating Free program does not:
Promote a quick-fix weight loss solution by prescribing what you should eat, how much you should eat, and when you should eat.
The Eating Free program does not include:
Weight-loss or body measurement targets.
Food restrictions or special diets.
'Good or bad' foods.
Healthcare professionals referral policy
Eating Free is not a medical program. It is carefully designed to complement any support you may need from a healthcare professional such as a doctor, dietician or diabetes educator. If your health is under threat, coaching will be paused until your health has stabilised.
Why was Eating Free created?
Eating Free was founded by someone who has personally overcome food, eating, and weight challenges and now provides compassionate support to make sure others don't struggle for as long as she did.
About the Eating Free Founder and Lead Coach
Alexandra van Essche, founder and lead coach of Eating Free, is passionate about helping people heal their relationship with food and rebuild trust in their bodies.
Certified Diabetes UK counselor.
Advocate with SA Diabetes Advocacy.
Lived experience achieving optimal diabetes control and full recovery from her eating disorder.
Become a coach
Graduates who sustain their Eating Free lifestyle for a year can qualify to become coaches after completing the necessary training and other requirements.
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